Enrichment
Fill in company firmographics and professional traits automatically, from a domain or an email.
Enrichment fills in the details you did not collect. Give Logspot a company domain and it returns firmographics such as industry, size, and location. Give it a work email and it returns that person's professional traits.
There are two lookup types.
Company lookup takes a domain. Use it to turn a bare domain into an account you can qualify.
Person lookup takes an email address, and the result attaches to that person's identity.
Turning It On
Open Actions → Enrichment. Auto-Enrich Companies enriches a company's attributes when a new domain first appears. Auto-Enrich People enriches a person's professional traits when they first identify by email. Both are off by default.
Leave auto-enrich off if you would rather enrich selectively, and use the manual route instead.
Enriching One Record
Open a company from Analytics → Companies and use the Enrich button. This is the right approach when you only care about a handful of accounts, since it spends nothing on companies you are not pursuing.
What It Costs
Each lookup type has a fixed cost in Data Credits and Actions, shown on the action's detail view. The rate for a lookup type is the same every time, regardless of where the match came from.
A lookup that finds nothing costs nothing. You are only charged for a match.
If your wallet cannot cover a lookup, the Enrich button and the auto-enrich toggles switch to an Add Data Credits prompt rather than running and billing you later. See Data Credits.
Getting Told About New Accounts
Notify on New Identifications sends a message the first time a company or person is identified in a project. Choose where under Send To: Slack, Discord, email, Telegram, or a webhook. Each notification uses 1 Action for each destination it reaches, and no Data Credits.
This is the setting that turns enrichment from something you check into something that reaches you. A new target-shaped company landing on your pricing page is worth knowing about the same day.
Person notifications respect that person's consent, and a blocked send is recorded rather than silently dropped.
Consent
Enrichment runs on companies and people you already know about. What you may do with an enriched record downstream, particularly for advertising or for sharing with a third party, is governed by the consent on file, which travels with the data. See Consent Settings.
Data Sources
Logspot uses waterfall enrichment, including its own web research for company lookups and the People Data Labs Free Company Dataset, licensed under CC BY 4.0, which Logspot has normalized and modified. Each lookup checks the sources in order and keeps the first match.