Insights & Updates
Welcome To Our Blog
Practical guides to go-to-market analytics: finding the companies behind your traffic, spotting the signals worth acting on, and acting on them, plus product news as it ships.
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Thu Oct 01 2026
Agents Do the Research. Reps Make the Call.
Where agent work ends and a rep’s judgment begins in go-to-market, and why keeping a person on the send makes the agents better over time instead of slower.
Fri Sep 25 2026
Product News: Revenue Dashboard, Channel Attribution, and Stripe
Connect Stripe from the Stripe App Marketplace or record payments from your code, then see revenue by account and by the channels that first and last brought each paying customer, with attribution fixed at the moment of payment.
Fri Sep 18 2026
Product News: Company and Person Enrichment
Look up firmographics from a domain and professional traits from a work email, automatically or one record at a time, and get notified the first time a company or person is identified.
Fri Sep 11 2026
Product News: Per-Event Consent, Privacy Requests, and Global Privacy Control
Consent is recorded with every event and applied at collection, deletion and export requests run end to end, and Global Privacy Control is honored automatically.
Fri Sep 04 2026
Product News: Company Identification, Enrichment, and GTM Signals
Resolve the company behind anonymous visits, fill in firmographics automatically, and get a signal when a target account visits, views a high-intent page, returns, or spikes in usage.
Tue Sep 01 2026
Run Your Go-to-Market Plays in Your AI Assistant
Connect Logspot to an AI assistant, then ask it the account questions you would otherwise build a dashboard for.
Fri Aug 28 2026
Product News: Identity Resolution, Conflict Review, and the Identify API
Logspot now joins anonymous and signed-in activity into one person across devices, with a per-project identity setting, a review queue for conflicting matches, and an identify() call in the SDKs and API.
Fri Aug 14 2026
Introducing Logspot v2
Logspot v2 turns analytics into a go-to-market tool. It closes the loop from measurement to action, with identity resolution, company enrichment, GTM signals, an Actions engine with agents, an assistant connection, and a privacy engine built for compliance rather than around it.
Wed Jul 01 2026
Product-Qualified Leads: The Behaviors That Predict Who Pays
A product-qualified lead is less a form fill than a pattern of behavior in the product. The behaviors that precede a purchase, and how to spot the accounts repeating them before they convert.
Mon Jun 01 2026
GTM Engineering for Product-Led Teams
GTM engineering is really about detecting the right signal at the right time, from your own analytics and from external context on those same accounts, and acting on it before the moment passes.
Fri May 01 2026
The Account Is the Real Unit of B2B Analytics
Most product analytics is built around the individual user. For a B2B product that is the wrong unit. The case for measuring the account, and acting on it.
Wed Apr 01 2026
Turning Data Into the Next Action
Analytics is supposed to change what you do, and most of it ends in a dashboard instead. The case for treating the action as the point of analytics, and the report as a means to it.
Sun Mar 01 2026
SaaS Growth Loops You Can Instrument With Analytics Alerts
Four common SaaS growth loop patterns (invite, collaboration, automation, and data sharing) and the metrics, alerts, and dashboards that turn them from whiteboard diagrams into systems you can actually measure.
Sun Feb 01 2026
Activation Metrics That Predict SaaS Retention
A strategic framework for defining activation per persona, measuring time-to-value as a leading indicator, and building the feedback loops that tell you which users will retain, days before cohort data can.
Thu Jan 01 2026
Product Analytics Playbook for SaaS
A strategic framework for picking your north-star metric, diagnosing activation gaps, and building the review cadence that turns product data into growth decisions.