Visitor Identification
Resolve the company behind an anonymous visit, within a consent and region policy you control.
Most people who visit your site never fill in a form. Visitor identification resolves the company behind those anonymous sessions from the network the visit came from, so an unattributed visit becomes an account you can recognise.
What You Get
A resolved visit stamps the company onto the session, which means anonymous traffic starts appearing in Companies, feeds Signals, and counts toward the company view of your funnels and reports.
Resolution is not universal. Visits from home internet providers and from hosting or VPN networks aren't resolved, because those networks don't belong to a company, so some of your traffic will stay anonymous.
Turning It On
Once Logspot has enabled visitor identification for your organization, choose where it runs in Actions → Enrichment → Identify Anonymous Companies: pick the projects whose anonymous visits should be resolved. It is off for every project until you pick one.
Consent and Regions
A visitor who has given explicit analytics consent, recorded by your consent banner, the API, or a stored choice, is resolved wherever they are. The permissive "Not Required" default does not count as explicit consent.
Without explicit consent, a region policy decides by the visitor's location: some regions resolve, and others are skipped entirely. The default policy is US only: visitors in the United States resolve, and everywhere else requires consent first. Logspot sets the region policy for your organization; contact us to tighten or widen it.
Two design details worth knowing. The consent and region check runs before any cached result is consulted, so a policy change takes effect immediately rather than after a cache expires, and a non-consenting visitor is never resolved just because someone on the same network was resolved earlier. And separately from all of this, whether you may use a resolved company for outbound purposes is decided at the point you act on it, not at the point it is resolved.
What It Costs
Each company is charged at most once per calendar month: the first time it is identified that month. Later visits from the same company that month are free, whichever network they come from, and a lookup that finds no company is never charged. Both meters are checked before the lookup runs, so a shortfall skips the lookup rather than running it and billing you later. Topping up takes effect on the next event.
Results are kept for 30 days, including misses, so repeat visits from the same network don't trigger a new lookup.