Product News: Company and Person Enrichment
Look up firmographics from a domain and professional traits from a work email, automatically or one record at a time, and get notified the first time a company or person is identified.
Published: Fri Sep 18 2026
Enrichment fills in details you didn't collect: firmographics for a company and professional traits for a person.
Two Lookups
- Company lookup takes a domain and returns industry, size, and location.
- Person lookup takes a work email and adds professional traits to that person's identity.
Each lookup uses waterfall enrichment: it checks several data sources in order and keeps the first match.
Automatic or One at a Time
Under Actions → Enrichment, Auto-Enrich Companies enriches a company when its domain first appears, and Auto-Enrich People enriches a person when they first identify with an email. Both are off by default. To enrich only the accounts you're working, open a company in Analytics → Companies and use Enrich.
What It Costs
You're charged only when a lookup finds a match. A company or person enriched in the last 30 days isn't looked up or charged again. If your Data Credits can't cover a lookup, the Enrich button and the auto-enrich switches show an Add Data Credits prompt instead of running.
Notifications and a Weekly Digest
Notify on New Identifications, on the same page, sends a message the first time a company or person is identified in a project, to Slack, Discord, email, Telegram, or a webhook. For a weekly roll-up instead, add the Enrichment Digest action from the Actions catalog.
What you do with an enriched record afterward, such as notifying on it or exporting it, follows the consent on file for that person.
Get Started
Turn on auto-enrichment under Actions → Enrichment. See Enrichment and Actions & Data Credits.